However, considering the huge number of sites in existence, each competing for the top slot and with some using rather unscrupulous methods to attain their rank, search engines have had to establish some means by which they can index Web sites more efficiently while weeding out the chaff. Various search engines use different methods by which they inspect and index a Web site. One such method is by "spidering" a site and indexing it accordingly. Such "spiders" or "robots" also employ different ways in which they gather information about a site, for example: one spider may place higher value on META tags while another on page content. The key to being indexed in a search engine and being awarded a respectable ranking is to have your site properly optimized in a way that balances content with keywords and code so as to give your site the best possible chance of being favourably looked upon by the various different search engines and being awarded a consistently high rank.

Ways have been discovered to exploit the weaknesses in search engine indexing algorithms and thus "trick" search engines in giving some Web sites a higher ranking than they deserve. Such methods are called "spamming" and include invisible text, keyword stuffing, and many more. Slowly but surely, search engines are becoming more and more adept and detecting such fraudulent methods and banning the culprits from their indexes. E-Shmurf Wed Design offers search engine optimization and submission services in line with best practices and search engine guidelines.

Now you may ask: "Where exactly does the submission part come in?". Search engines have more than 150 000 new sites submitted to them on a monthly bases in addition to the existing listings that they have to revisit and re-index. In order to give your site the best possible odds of being successfully indexed, it is imperative to implement a strict and habitual submission strategy whereby continuous submissions of your site is made to as many search engines as possible and thus ensuring that your Web presence is taken notice of. Many companies fraudulently boast that they can guarantee top 5 rankings but this is simply untrue, unless a company making such claims owns all the search engines in the world that is. Getting indexed by search engines and attaining respectable rankings is a process which has no shortcuts and attempting such "spamming" shortcuts will eventually result in the summary banning of your site from search engine indexes. Not a very pleasing prospect now is it?

For professional advice and assistance with your Web site and it's search engine compliance and compatibility, E-Shmurf Web Design is the only way to go.